Your next customer isn’t Googling you. They’re asking ChatGPT.
Standard Communications is an AI marketing agency for consumer brands. Our first job is simple to say and hard to do: when someone asks an AI where to shop, what to buy, or which brand to trust, your name comes back in the answer.
See exactly what ChatGPT, Perplexity, and Google AI say about your brand today. Delivered in 48 hours.
The Shift
For twenty years the standard was simple: rank on Google, win the click. That standard is being replaced while most brands aren’t looking. A growing share of product discovery now starts inside AI assistants instead of a search bar, and the answer doesn’t have ten blue links; it has two or three names. The new standard isn’t ranking. It’s being the recommendation. And the math favors it: AI search sends less traffic than Google, but the visitors it sends already got the endorsement. They show up ready to buy.
4.4×
AI search visitors convert at 4.4 times the rate of traditional organic search traffic.
Semrush, 2025
53%
of U.S. consumers use generative AI to research products before they buy.
Adobe, survey of 5,000 U.S. consumers, 2025
Most brands have never once checked what AI actually says about them.
The AI Visibility Report · Free
Find out what the machines think of you
We run your brand, and your competitors, through the four AI engines your customers actually use: ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. Not once. Across the full set of buying questions in your category, the way real customers phrase them.
You get back a short report that answers five questions:
- Does AI know you exist? Whether the engines recognize your brand at all, and whether they confuse you with someone else.
- Who wins your category? When a customer asks for the best option in your space, who gets named, in what order, and how often it’s you.
- Where do the answers come from? The specific articles, lists, and communities the engines cite. This is the map of where you need to show up.
- Is your foundation broken? Whether AI crawlers can even read your site, and whether your structured data tells them the right story.
- What do you fix first? A ranked list. Not forty recommendations; the five that move the needle, in order.
Report queued.
We’re running your brand through the engines now. Your AI Visibility Report lands in your inbox within 48 hours.
How We Fix It
Phase 1
Audit
The Visibility Report, plus a working session on what it means for your brand specifically. If the report shows you’re already winning, we’ll tell you that and you keep the report. It’s happened.
Phase 2
Foundation
The unglamorous work that determines whether AI can understand you: entity cleanup so the engines know exactly which company you are, structured data done right, crawler access, and pages written the way answer engines actually read them. Most of this is a one-time fix. It’s also where the fastest wins live, because most brands have done none of it.
Phase 3
Placement
Here’s the part nobody tells you: AI engines barely trust what you say about yourself. They trust what everyone else says. Best-of lists, review platforms, communities, press. We find the specific sources the engines cite in your category and run the campaigns that get you into them. This is earned media with a target list generated by the machines themselves.
Why Us
Built by operators, not consultants
Before this, we built one of the largest fashion seller networks on live commerce: $25M+ in sales across 22,700 buyers and 250+ brand relationships. We learned distribution by doing it with our own inventory on the line, and we run this agency the same way we ran that business: with AI doing the heavy lifting and a human accountable for every result.
We optimize brands for AI search because we build with these systems every day. We know what the engines reward because we watch it from both sides.
FAQ
What is AI SEO?
Making your brand visible in AI-generated answers: ChatGPT, Perplexity, Gemini, Google AI Overviews. It covers your own site (so engines can read and trust it) and the sources engines cite (so you show up when customers ask who’s best). Some people call it AEO or GEO. Same job.
How is this different from regular SEO?
Regular SEO earns you a ranking a customer still has to click. AI SEO earns you the recommendation itself. The tactics overlap maybe half; the other half is entity work, structured data, and getting named in the third-party sources AI trusts, which looks a lot more like PR than like keyword research.
How fast does it work?
Foundation fixes can show up in AI answers within weeks because engines re-crawl constantly. Placement work compounds over one to three months. Anyone promising you the top spot in ChatGPT by Friday is lying to you, and we’d rather lose the deal than join them.
What does it cost?
The Visibility Report is free. Foundation work is a fixed-price project. Placement runs as a monthly engagement. We’ll quote both in the audit readout, and the report is yours either way.
Do you guarantee results?
No, and nobody honest in this category can; the engines change weekly. What we guarantee is measurement: you’ll see your visibility re-tested every month against the same questions, so you always know exactly what’s moving.
Every era of search had winners who moved first.
The old standard made Google-native brands rich. The new standard is being set right now, in the answers your customers are already reading. Find out where you stand in them.
Get your free AI Visibility Report